Welcome to iAgency.
Ad people usually come at you with two things: buzzwords and binders. Well, we’re ad people. But we prefer to talk about tangible things. Like how we work. And what we’ve accomplished.
In fact, we have some bona fide success stories we’d like to share with you. So, with this in mind, we invite you to have a look around and see how we’ve made a difference for our clients.
Either way, we’ll keep it brief and to the point. (Which is pretty rare among ad people.)
Welcome to iAgency.
Fresh. Creative. Results.
iAgency has been around in one form or another since 1998. iAgency merged with TargetMarket Interactive back in 2002 and was re-branded as Citrus. In 2005 we decided that iAgency better represented who we were and where we wanted to go moving forward.
The difference is experience.
Creative solutions come from professionals with experience and insight. Our team members are drawn from the strongest agencies in traditional and interactive marketing, such as Young & Rubicam, Leo Burnett, Viant, iXL, Grey Interactive, Initiate Media, Andersen Lembke, Saatchi & Saatchi, Avenue A, Think New Ideas (Answerthink), and many more.
We believe in solutions customized to the individual needs of each client and situation. With a global network of resources, we draw experience and strength from a wide variety of media partners to insure a strategic, integrated program for all our clients’ needs.
This program is implemented using a proven methodology:
We help define our clients’ specific marketing and advertising goals and objectives, then refine those goals to insure they are realistic, actionable and measurable.
II. Research, Analysis and Strategy
We conduct thorough due diligence with comprehensive market analyses, brand positioning, perception audits, and identification of significant, untapped opportunities. We then develop an effective marketing strategy and plan, tapping a wide variety of research tools and partners.
III. A Comprehensive Marketing Campaign
A customized program is then implemented, based on analysis and objectives, and distributed throughout all appropriate channels.
IV. Measurement of Effectiveness
During and after the campaign, we continually review parameters established to measure program effectiveness. TMI uses unique technology to recognize and optimize those elements that prove most valuable; and using this information, we leverage known successes to improve ROI and reduce your costs in acquiring new or repeat customers. We also eliminate ineffective marketing avenues.
With this background and approach, we achieve — and far exceed — our clients’ marketing objectives.