iAgency offers a full range of media services with an expertise in cross-channel marketing. No one gets the word out better — or in a more cost-effective way — than we do.
The key is strategy: effective research and planning guarantee a solid media campaign. Before you spend a single dollar, we make sure you understand your target audience in terms of demographics, product and service purchase behavior, motivators, and media consumption habits. From there, we help develop planning and buying tactics to insure the best fit between target audience and individual media characteristics.
iAgency supports you throughout implementation, including negotiations, placing buys, reporting and analysis.
The typical “marketing solution” usually calls for an ad, maybe even an ad campaign. After the ads run, a report is generated. Charts. Diagrams. Look close, and you may find a graph marked “% sales increase.” Hopefully, the arrow is heading north.
We arrive at solutions a little differently. We back up and look at the big picture. We figure out where you are, where you need to be, then carefully shape a media plan that integrates a creative strategy based on exhaustive research.
It requires a lot of up-front planning, followed by a lot of carefully-managed details. It’s about as far from the typical off-the-shelf ad campaign as you can get. And we like it that way.
We provide you with all the information you need to gauge effectiveness at every level of the campaign.
iAgency’s analytics team provides complete reporting and analysis, utilizing sophisticated proprietary data mining, modeling and data feeds. We employ a range of cutting-edge analytical tools to give you current, productive, and actionable insights into your customers and prospective customers.
By mining the data, we help you more accurately target different customers, align offline and online behavior, optimize e-mail and CRM campaigns, and help focus your marketing efforts on the segments exhibiting the best potential for growth.
We help you better understand your customers — who they are, what they really want, and how best to target them.
Our Marketing Data Assessment helps determine what data you need by comparing your current marketing objectives against existing sources of data; if necessary, we recommend changes to your data collection and infrastructure to insure you’re collecting the most valuable information.