Having emerged from the Hotel Reservations Network, Hotels.com had quickly established themselves as the leader in online hotel consolidation.
At first glance, it looked like Hotels.com was already everywhere. They had significant visibility on the largest search engines and directories, plus secured online partnerships with major portals as well as other travel providers. Therefore, the task before us became how to broaden and improve an already established online presence.
It was simple: Find new, profitable and scalable online advertising opportunities for Hotels.com as well as their ancillary sites. With our considerable knowledge of the travel industry, we realized we would not need to re-invent the wheel. We knew where the undiscovered opportunities were. We targeted several areas that would work for a seller of discounted hotels that our client hadn’t yet utilized. Second, we made sure to negotiate very low rates and short out-clauses favorable to our client to give them the best chance of success right out of the gate, as well as provide protection against poorly performing sites.
Each opportunity selected for the original campaign yielded strong results. We generated a first month ROI that exceeded third month expectations. Building on this initial success, we brought these campaigns to several of Hotels.com’s ancillary, regional, and foreign sites.
Ad people usually come at you with two things: buzzwords and binders. We prefer to talk about tangible things. Like how we work. And what we’ve accomplished.
So, with this in mind, we invite you to have a look around and see how we’ve made a difference for our clients. Either way, we’ll keep it brief and to the point. (Which is pretty rare among ad people.)
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