Datacore Software had not developed a brand strategy to date but needed to develop email creative for an upcoming event. We were tasked with developing strong, direct response creative that would not only create a strong brand profile, but also yield measurable results.
To develop email communications that promoted Datacore Software’s storage management solutions, and, specifically, their SANSymphony solution.
We redesigned the look and feel of the html email to leverage the brand imagery and messaging more clearly. We leveraged images that created a strong brand association with Datacore’s strategic partners, as well as some of the biggest players within the tech sector. We identified the customer pain points and addressed them with applicable solutions provided by the client.
Datacore Software’s marketing effort is now inline with current brand imagery and consistent with their communications goals. Though the campaign has yet go live, but the expectation is that we can look forward to more opened emails, more traffic to Datacore’s products and, ultimately, more sales.
Ad people usually come at you with two things: buzzwords and binders. We prefer to talk about tangible things. Like how we work. And what we’ve accomplished.
So, with this in mind, we invite you to have a look around and see how we’ve made a difference for our clients. Either way, we’ll keep it brief and to the point. (Which is pretty rare among ad people.)
Welcome to iAgency. Fresh. Creative. Results.