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Travel Case Studies

Hotels.com

Overview Having emerged from the Hotel Reservations Network, Hotels.com had quickly established themselves as the leader in online hotel consolidation. Challenge At first glance, it looked like Hotels.com was already everywhere. They had significant visibility on the largest search engines and directories, plus secured online partnerships with major portals as well as other travel providers. Therefore, the task befor
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Travelzoo

Overview Travelzoo was experiencing a precipitous drop in unique visitors (>300,000), down from 1 million+ monthly visitors in previous months. Since they generate their revenue from advertising, this was a serious issue. Challenge Our objective was two-fold: generate a substantial amount of traffic and maintain the current return on investment consistent with current marketing efforts. Strategy We chose to levera
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