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Microsoft

Overview Microsoft was looking to expand the marketing reach of their HomeAdvisor product, a listings program targeted towards realtors. They needed an affiliate marketing program to complement their online marketing campaign. Lacking the necessary in-house resources necessary accomplish implementation and management, program development was outsourced to Citrus. Challenge The primary objective of the affiliate marke
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Stamps.com

Overview As the leading provider of Internet mailing and shipping, Stamps.comTM provides valuable e-services that allow businesses to control costs associated with mailing, shipping and returns operations. Its leverages key relationships with the U.S. Postal Service, UPS, FedEx, Airborne Express, DHL and Yellow Freight. Challenge Following the launch of their marketing program in November 1999, their initial strategi
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BMC Software

Overview Listed among the S&P 500, BMC Software is one of the largest enterprise software companies in the world, providing network, database, e-business, and performance management. Challenge Following the acquisition of the French company Perform SA, BMC Software needed to generate awareness of its newly acquired network solutions, as well as drive ‘day-one demand’ for each of these products. Strate
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Datacore Software

Overview Datacore Software had not developed a brand strategy to date but needed to develop email creative for an upcoming event. We were tasked with developing strong, direct response creative that would not only create a strong brand profile, but also yield measurable results. Challenge To develop email communications that promoted Datacore Software’s storage management solutions, and, specifically, their SANSympho
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Hotels.com

Overview Having emerged from the Hotel Reservations Network, Hotels.com had quickly established themselves as the leader in online hotel consolidation. Challenge At first glance, it looked like Hotels.com was already everywhere. They had significant visibility on the largest search engines and directories, plus secured online partnerships with major portals as well as other travel providers. Therefore, the task befor
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Cheap Tickets

Overview Cheap Tickets had specialized in discount travel fare since 1986. In late 1987, they decided to provide a web site where internet users could compare fares and place reservations online. Challenge Travelocity, Expedia, Priceline and Preview Travel all had competitive online presence. Not to mention much deeper pockets and a willingness to absorb significant revenue loss to grab market share. But the biggest
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Travelzoo

Overview Travelzoo was experiencing a precipitous drop in unique visitors (>300,000), down from 1 million+ monthly visitors in previous months. Since they generate their revenue from advertising, this was a serious issue. Challenge Our objective was two-fold: generate a substantial amount of traffic and maintain the current return on investment consistent with current marketing efforts. Strategy We chose to levera
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Vans Shoes

Short Vand Shoes description
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LowerMyBills.com

Short LowerMyBills.com description
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