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B2B Case Studies

Stamps.com

Overview As the leading provider of Internet mailing and shipping, Stamps.comTM provides valuable e-services that allow businesses to control costs associated with mailing, shipping and returns operations. Its leverages key relationships with the U.S. Postal Service, UPS, FedEx, Airborne Express, DHL and Yellow Freight. Challenge Following the launch of their marketing program in November 1999, their initial strategi
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Datacore Software

Overview Datacore Software had not developed a brand strategy to date but needed to develop email creative for an upcoming event. We were tasked with developing strong, direct response creative that would not only create a strong brand profile, but also yield measurable results. Challenge To develop email communications that promoted Datacore Software’s storage management solutions, and, specifically, their SANSympho
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