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Los Angeles, Calif., (December 11, 2002) – iAgency, a West Coast marketing services agency , announced today that they have developed an interactive flash demo for BMC Software’s Mainview product line.

Developed for use in German, Japanese and English, this recent iAgency development will allow BMC’s sales people to quickly and easily present any product within the Mainview suite of products.

“We have far exceeded the client’s expectations with the level of creativity we have brought to the table here,” said Michael Rice, president and CEO of iAgency.

iAgency manages all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

BMC Software, Inc. [NYSE:BMC], is a leader in enterprise management. The company focuses on Assuring Business Availability® for its customers by helping them proactively improve service, reduce costs and increase value to their business. BMC Software solutions span enterprise systems, applications and databases. Founded in 1980, BMC Software has offices worldwide and is a member of the S&P 500, with fiscal year 2002 revenues of approximately $1.3 billion.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises and Remedy Software.

Los Angeles, Calif., (March 21, 2002) – iAgency, a West Coast marketing services agency, announced today that they have been selected by Hotels.com to handle online marketing duties.

Drawing upon their considerable experience within the online travel category, iAgency will provide Hotels.com with both strategy and creative development, as well as implementation, optimization and reporting of online advertising.

“Hotels.com is the leader in their category, and we’re excited to be the only agency they choose to work with,” said Michael Rice, president and CEO of iAgency. “We’ve gained an intimate understanding of the travel business through our work with LastMinuteTravel and 7BlueSeas Cruises, and we look forward to utilizing that knowledge as move forward with Hotels.com.”

iAgency manages all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

Hotels.com (Nasdaq:ROOM.Q), is the largest specialized provider of discount lodging worldwide, providing service through its own websites (including www.hotels.com and others), more than 30,000 affiliated websites, and its toll-free call centers (1-800-2-HOTELS). Hotels.com provides accommodations to travelers at over 7,000 properties in more than 300 markets in North America, Europe, the Caribbean and Asia. The company offers a one-stop shopping source for hotel pricing, amenities and availability, and also specializes in providing travelers with accommodations for sold-out periods. Hotels.com is a majority-owned subsidiary of USA Interactive (Nasdaq:USAI.Q).

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include BMC Software & Remedy.

Los Angeles, Calif., (January 5, 2003) – iAgency, a West Coast marketing services agency , announced today that they have partnered with Inter/Media to support their traditional marketing efforts.

Inter/Media will provide iAgency with a full-range of direct response television advertising opportunities.

“We’re very excited about the opportunity to work with Inter/Media,” said Michael Rice, president and chief executive officer of iAgency. “At $200 million in billings, they are the perfect size agency to partner with. They are large enough to bring buying clout to the table yet small enough to get better opportunities from media outlets.”

iAgency manages all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

Recognized as a leader in direct response advertising, Inter/Media Advertising is a fully integrated agency that effectively blends their direct solutions expertise with general marketing techniques.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & Remedy Software.

Los Angeles, Calif., (March 15, 2003) – iAgency, a West Coast marketing services agency , announced today that they have been selected by LegalZoom to handle interactive marketing.

LegalZoom will look to iAgency to provide both strategic and creative development, implementation, optimization and reporting of online advertising, search engine optimization, affiliate marketing and direct email.

“LegalZoom provides us with a great opportunity to leverage our ecommerce experience and apply it to the legal category,” said Michael Rice, iAgency president and CEO. “Our online marketing and advertising campaigns will help LegalZoom achieve outstanding results.”

iAgency will manage all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

LegalZoom is a leading provider of legal service for individuals and small businesses through the Internet. The company has capitalized on the convenience, efficiency and scalability of the web to modernize the delivery of basic legal services. LegalZoom’s core services consist of comprehensive, end-to-end document preparation and filing for a wide range of routine legal procedures.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & Remedy Software.

Los Angeles, Calif., (March 31, 2003) – iAgency, a West Coast marketing services agency , today announced that Mediaplex, Inc. (Nasdaq:MPLX) will serve as iAgency’ exclusive email technology partner.

According to iAgency President & CEO Michael Rice, iAgency will utilize Mediaplex’s pioneering MOJO (mobile Java objects) technology for the benefit of his agency’s leading clients. These include Hotels.com, BMC Software, 7BlueSeas Cruise, LegalZoom and Remedy.

“We chose Mediaplex because its MOJO technology will provide our clients with the competitive edge for their email marketing programs,” Rice said. “We believe MOJO’s technology is the strongest email technology in the marketplace. Our clients expect top quality service from us, and Mediaplex’s MOJO technology will allow us to provide premium email capabilities to our clients.”

Rice went on to explain that the MOJO technology leverages the vast intelligence entrapped in an advertiser’s enterprise system, such as inventory or customer data, to direct and optimize an advertiser’s online campaign in real time. He stressed that MOJO is the only technology available that can make these real-time message changes and serve the changed messages automatically to all sites within the campaign.

Mediaplex, Inc. has made a significant impact in the online marketplace with its proprietary MOJO (mobile Java objects) technology: it is the only platform that delivers real-time messaging based on true integration between an advertiser’s internal business data, such as inventory, pricing and customer information, and that advertiser’s online marketing initiatives. In addition, Mediaplex provides comprehensive online campaign services.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media.

Los Angeles, Calif., (April 5, 2003) – iAgency, a West Coast marketing services agency, announced today that they have been selected by T-Sign Studios to assist in promoting the World Stunt Awards sponsored by Red Bull.

iAgency will provide T-Sign Studios, an Austrian marketing agency, with both strategy and creative development, as well as implementation, optimization and reporting of online advertising.

“Red Bull is a fantastic brand to partner with, and the World Stunt Awards is a great event to promote. We’re excited to have the challenge of increasing the viewing audience of the show through online marketing efforts,” said Michael Rice, president and CEO of iAgency.

With a client roster that includes Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & LegalZoom, iAgency manages all phases of its clients’ advertising campaigns – from negotiating, planning and tracking to campaign optimization, via ongoing measurement of online traffic, trends, flow and sales results. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media.

Los Angeles, Calif., (December 11, 2002) – iAgency, a West Coast marketing services agency , announced today that they have been retained by Remedy to handle online marketing.

iAgency will provide Remedy with strategy and creative development, implementation, optimization and reporting of online advertising, search engine optimization and direct email.

Michael Rice, president and CEO of iAgency, is pleased to be Remedy’s choice. “Our extensive B2B experience in the technology vertical will allow us to immediately create success for Remedy,” he said.

With a client roster that includes Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & LegalZoom, iAgency manages all phases of its clients’ advertising campaigns – from negotiating, planning and tracking to campaign optimization, via ongoing measurement of online traffic, trends, flow and sales results. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.

Remedy, a BMC Software company, automates service-related business processes through a complete suite of out-of-box best practice Service Management applications, including Help Desk, Asset Management, and Customer Service and Support. All Remedy applications leverage the highly flexible Action Request System, a comprehensive development environment that delivers business process authoring capabilities to meet the unique requirements of organizations today and into the future. Remedy is a registered trademark of BMC Software, Inc. All other trademarks are the property of their respective owners.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media.

Leading marketing agency chooses advertising industry’s first integrated digital marketing management system

Los Angeles, Calif., (November 1, 2002) – iAgency, a West Coast marketing services agency , today announced the selection of the Atlas Digital Marketing Suite, an advertising technology provider, for third-party ad serving and campaign management.

The Atlas Digital Marketing Suite is the industry’s first complete ad serving and campaign management system built by and for marketers, and the only leading ad serving technology with integrated media planning and buying and optimization tools. The media tools are included in the Atlas Media Console, which streamlines each step of the digital media planning and buying process. Buyers are able to quickly query a database of thousands of web sites and use sophisticated proprietary tools, such as Site Finder, to locate sites that fit their clients’ needs, create proposals, perform cost analysis, and manage insertion orders.

“Our clients depend on our ability to acquire and translate the extensive information available online into actionable result-oriented marketing. The Atlas Suite, with its integrated media planning and optimization tools, offers a comprehensive and effective suite of technologies to deliver that level of strategic marketing online,” said Michael Rice, President & CEO of iAgency.

Atlas DMT™ is an advertising technology provider and an operating unit of Avenue A, Inc. (NASDAQ: AVEA). Atlas DMT is the creator of Atlas™ Digital Marketing Suite 2.0, the industry’s first complete, fully integrated, digital marketing management system built by and for marketers. With more than 50,000 campaigns to its credit, the Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing programs. The end-to-end system integrates online media planning, buying, ad serving, analysis and optimization.

iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & Remedy.