Leading marketing agency chooses advertising industry’s first integrated digital marketing management system
Los Angeles, Calif., (November 1, 2002) – iAgency, a West Coast marketing services agency , today announced the selection of the Atlas Digital Marketing Suite, an advertising technology provider, for third-party ad serving and campaign management.
The Atlas Digital Marketing Suite is the industry’s first complete ad serving and campaign management system built by and for marketers, and the only leading ad serving technology with integrated media planning and buying and optimization tools. The media tools are included in the Atlas Media Console, which streamlines each step of the digital media planning and buying process. Buyers are able to quickly query a database of thousands of web sites and use sophisticated proprietary tools, such as Site Finder, to locate sites that fit their clients’ needs, create proposals, perform cost analysis, and manage insertion orders.
“Our clients depend on our ability to acquire and translate the extensive information available online into actionable result-oriented marketing. The Atlas Suite, with its integrated media planning and optimization tools, offers a comprehensive and effective suite of technologies to deliver that level of strategic marketing online,” said Michael Rice, President & CEO of iAgency.
Atlas DMT™ is an advertising technology provider and an operating unit of Avenue A, Inc. (NASDAQ: AVEA). Atlas DMT is the creator of Atlas™ Digital Marketing Suite 2.0, the industry’s first complete, fully integrated, digital marketing management system built by and for marketers. With more than 50,000 campaigns to its credit, the Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing programs. The end-to-end system integrates online media planning, buying, ad serving, analysis and optimization.
iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & Remedy.