Los Angeles, Calif., (March 31, 2003) – iAgency, a West Coast marketing services agency , today announced that Mediaplex, Inc. (Nasdaq:MPLX) will serve as iAgency’ exclusive email technology partner.
According to iAgency President & CEO Michael Rice, iAgency will utilize Mediaplex’s pioneering MOJO (mobile Java objects) technology for the benefit of his agency’s leading clients. These include Hotels.com, BMC Software, 7BlueSeas Cruise, LegalZoom and Remedy.
“We chose Mediaplex because its MOJO technology will provide our clients with the competitive edge for their email marketing programs,” Rice said. “We believe MOJO’s technology is the strongest email technology in the marketplace. Our clients expect top quality service from us, and Mediaplex’s MOJO technology will allow us to provide premium email capabilities to our clients.”
Rice went on to explain that the MOJO technology leverages the vast intelligence entrapped in an advertiser’s enterprise system, such as inventory or customer data, to direct and optimize an advertiser’s online campaign in real time. He stressed that MOJO is the only technology available that can make these real-time message changes and serve the changed messages automatically to all sites within the campaign.
Mediaplex, Inc. has made a significant impact in the online marketplace with its proprietary MOJO (mobile Java objects) technology: it is the only platform that delivers real-time messaging based on true integration between an advertiser’s internal business data, such as inventory, pricing and customer information, and that advertiser’s online marketing initiatives. In addition, Mediaplex provides comprehensive online campaign services.
iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media.