Los Angeles, Calif., (March 21, 2002) – iAgency, a West Coast marketing services agency, announced today that they have been selected by Hotels.com to handle online marketing duties.
Drawing upon their considerable experience within the online travel category, iAgency will provide Hotels.com with both strategy and creative development, as well as implementation, optimization and reporting of online advertising.
“Hotels.com is the leader in their category, and we’re excited to be the only agency they choose to work with,” said Michael Rice, president and CEO of iAgency. “We’ve gained an intimate understanding of the travel business through our work with LastMinuteTravel and 7BlueSeas Cruises, and we look forward to utilizing that knowledge as move forward with Hotels.com.”
iAgency manages all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.
Hotels.com (Nasdaq:ROOM.Q), is the largest specialized provider of discount lodging worldwide, providing service through its own websites (including www.hotels.com and others), more than 30,000 affiliated websites, and its toll-free call centers (1-800-2-HOTELS). Hotels.com provides accommodations to travelers at over 7,000 properties in more than 300 markets in North America, Europe, the Caribbean and Asia. The company offers a one-stop shopping source for hotel pricing, amenities and availability, and also specializes in providing travelers with accommodations for sold-out periods. Hotels.com is a majority-owned subsidiary of USA Interactive (Nasdaq:USAI.Q).
iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include BMC Software & Remedy.