Los Angeles, Calif., (March 15, 2003) – iAgency, a West Coast marketing services agency , announced today that they have been selected by LegalZoom to handle interactive marketing.
LegalZoom will look to iAgency to provide both strategic and creative development, implementation, optimization and reporting of online advertising, search engine optimization, affiliate marketing and direct email.
“LegalZoom provides us with a great opportunity to leverage our ecommerce experience and apply it to the legal category,” said Michael Rice, iAgency president and CEO. “Our online marketing and advertising campaigns will help LegalZoom achieve outstanding results.”
iAgency will manage all phases of its clients’ advertising campaigns, from negotiating, planning and tracking ads, to campaign optimization by measuring the results of online traffic, trends, flow and sales. iAgency’s point of difference within the industry is its dedication to helping clients reach their goals by focusing on results and continually refining and developing successfully integrated marketing solutions.
LegalZoom is a leading provider of legal service for individuals and small businesses through the Internet. The company has capitalized on the convenience, efficiency and scalability of the web to modernize the delivery of basic legal services. LegalZoom’s core services consist of comprehensive, end-to-end document preparation and filing for a wide range of routine legal procedures.
iAgency provides integrated marketing solutions for a variety of mediums and disciplines: online marketing, offline marketing, direct response, brand building, creative and media. Current clients include Hotels.com, LastMinuteTravel, 7BlueSeas Cruises, BMC Software & Remedy Software.